How Your Business Benefits from Having a Website
If you have a product or service that you want to sell, then it’s essential that you have a website. However you may not be aware of all the benefits you get from having a website.
When was the last time you used a phone book? Today’s consumers are using phone books less than ever and that usage will only decrease. When consumers search for a product, service or specific business, that search starts online and usually with Google or one of the other major search engines. In fact, 80 to 95% of all website traffic comes via search.
This means you must have a website so that your potential customers can get instant information and a visual representation of your product or service.
The Internet never sleeps, and neither do many web consumers. With a vibrant, compelling website, you’ll be able to share your business and contact information with customers 24 hours a day, 7 days a week.
Being on the Web, with an engaging and relevant site also lends your business credibility. Consider the alternative: What would happen if a potential customer searched for you on the Web and found nothing?
With an online store, your business can also make sales and process transactions 24 hours a day. There is often no need to hire sales staff. If you have a website that offers a shopping cart and customer support area, then this can result in decreased staffing and operational costs.
A website may also help improve customer relations and make it easy for you to provide a high level of service and build long-lasting relationships with your customers. Through your website, you can give potential customers all the information about your products and services that will enable them to make an informed buying decision. You may even want to create feedback mechanisms on your website so that you can receive and answer customer questions.
Finally, having a website means you can increase your customer base and expand your reach to a global audience increasing the potential to grow your business and generate greater profits.