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From the GD Blog


Do Customers Trust Your Online Presence?

The online marketplace is built around the concept of trust. That’s why it is important to make sure that you are doing all you can to make your website a trustworthy place for people to visit.

There are things we can do daily to provide customers and visitors to your website with a safe and enjoyable experience.  As you know, first impressions mean everything in business and online. You should be actively and continually involved in protecting your online reputation and presenting the best first impression.

Yes, it’s a cliche, but it’s also a fact: in the online world you don’t get a second chance to make a first impression. This is especially true when it comes to how people view the trustworthiness of your website.

Your website should be centered around a consistent theme and the target market you are trying to attract. A big part of your web design project or even day-to-day website maintenance is doing what you can do to attract and retain this target market.

If people look at your website as an authoritative resource on a particular topic, they are more likely to trust the information you provide and may become a more active member of the community your website creates.

Active community members help make a website successful. It’s natural for people to want to join or be a part of something that is exciting. Building that kind of loyalty starts with trust.

Once you have developed your community of active users, you can use your website to showcase the progress you have made. Ask active members of your site to provide testimonials as proof of the viability and relevance of your business and website.

These testimonials and other form of community support can be shared seamlessly within your web design platform. You can even use different methods of social marketing to showcase how people view your website, such as video testimonials from satisfied customers and site users.

Over time, the trust you build with your core users will expand to your wider audience, including new customers and visitor. Any website owner strives to build that type of relationship with their users and use it as a way to strengthen their site and online business.

You will be surprised how much your business will improve by listening to the recommendations of people who regularly visit your site. But people will only feel comfortable giving these recommendations or advice if they trust your site.

Creating the kind of lasting, successful online business you want to is only possible if you continually and effectively build trust with your users. If you take your online reputation as seriously as you take your web design and website maintenance, your site will have a much better chance of success. Never compromise the trust and security of your website in anyway because a customer who feels unsafe or unsure is a customer who will likely never return.

How do you turn site visitors and online customers into loyal, raving fans? Let Glue Digital help you implement a comprehensive plan of customer engagement.